Communications, Marketing, and Public Affairs

Water fountain on UT Southwestern's South Campus.

The Office of Communications, Marketing, and Public Affairs (CMPA) promotes UT Southwestern Medical Center’s brand by combining the institution’s communications, marketing, and public affairs efforts to advance UT Southwestern’s reputation as one of the country's leading academic medical centers, patient-care providers, and research institutions.

Over the course of the year, our staff leads hundreds of public communication initiatives – in print, digital, and other formats.

Media Relations and Public Information

Serves as the primary point of contact for the media and sharing UT Southwestern news with the world.

News and Publications

Emergency Communication

Staff keeps the community informed as situations unfold.

Marketing and Promotion

Develops effective materials that create a consistent and positive understanding of the Medical Center, its affiliated hospitals, and our varied offerings.

Digital Strategy, Web Development, and Maintenance

Provides holistic digital strategy and Alfresco CMS training, manages website updates, and directs major new projects for the institutional websites.

Social Media

Coordinates social media strategy across the Institution

Community Engagement

Works within the North Texas community and partners with local organizations to advance institutional awareness and brand.