Cloudbreak Initiative

A collaboration with Meadows Mental Health Policy InstituteThe Cloudbreak Initiative focuses on standardizing early detection and treatment in primary care through two proven approaches: Measurement-Based Care (MBC), the routine use of repeated, validated measures to track symptoms and functional outcomes over time; and the Collaborative Care Model (CoCM), an integrated approach to the treatment of depression that involves care managers and consultant psychiatrists engaging directly within primary care settings.


4 Strategic Pillars

Effective Clinical Systems

Expand integration of evidence-based behavioral health care into primary care settings upon the onset of symptoms.


Advance promising clinical research related to the prevention and treatment of depression.

Smart Purchasing

Update payment systems for employers, health care providers, and insurers so that mental health treatment is readily accessible.

Public Engagement

Deploy a long-term awareness campaign that reduces stigma to consistently reinforce the message that depression is treatable, and create a call to action.

Stay Engaged


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