Business Affairs Administration

Holly G. Crawford, M.B.A.

Executive Vice President for Business Affairs

Holly G. Crawford, M.B.A.

Holly G. Crawford, M.B.A., is the Executive Vice President for Business Affairs at UT Southwestern Medical Center, where she leads a team of more than 15 business- and service-related departments, including Accounting and Fiscal Services, Auxiliary Enterprises, Budget and Resource Planning, Facilities Management, Human Resources, Information Resources, Information Security, Real Estate Services, Safety and Business Continuity, Sponsored Programs Administration, Supply Chain Management, and the University’s Police Department.

Prior to joining UT Southwestern, Ms. Crawford served in leadership roles at the University of Rochester for more than two decades, including most recently as Senior Vice President for Administration and Finance, Chief Financial Officer, and Treasurer. She held administrative and financial oversight of the entire institution, including six hospitals, robust undergraduate and graduate programs, and schools of medicine, dentistry, and nursing, among others.

Ms. Crawford earned her M.B.A. from the University of Rochester’s Simon School of Business and holds a bachelor’s degree in professional accountancy from Long Island University. She is also a Certified Public Accountant. Before joining the University of Rochester, she held management positions at ACC Telecommunications, Bausch+Lomb, and Arthur Andersen LLP.


Bruce J. Brown, Dr.P.H.

Associate Vice President, Safety and Business Continuity

Bruce Brown, Dr.P.H..

Bruce J. Brown, Dr.P.H., serves as the Associate Vice President for Safety and Business Continuity. He leads a diverse department focused on client service with numerous programs, including hazard-specific safety programs (biological, chemical, fire, occupational, laser, and radiation), environmental compliance, emergency management, business continuity, and risk and insurance services inclusive of workers’ compensation.

Dr. Brown, who joined UT Southwestern Medical Center in 2014, has 20 years of experience providing safety services, emergency management oversight, and risk management and insurance support for academic medical centers. Prior to his role at UT Southwestern, he was the Director for Environmental Health and Safety at the UT Health Science Center at Houston.

He earned his doctorate from the UT Health School of Public Health in Houston, where he maintains an academic affiliation, and completed his undergraduate work at UT Austin.


Jeremy Falke, M.B.A.

Vice President and Chief Human Resources Officer

Jeremy Falke

Jeremy Falke, M.B.A., a senior human resources executive with more than two decades of expertise in transformational human resources, financial, and business operations for health care companies operating across the U.S., joined UT Southwestern as Vice President and Chief Human Resources Officer in August 2022.

Mr. Falke oversees and directs the planning, organization, development, and administration of human resources programs and develops strategic initiatives and short- and long-range planning affecting staff across the institution. He directs all areas related to Human Resources Operations, Talent Acquisition, Employee Relations, Organizational Development and Training, and Payroll.

Before joining UT Southwestern, Mr. Falke was Senior Vice President-Human Resources at Sonida Senior Living, which operates more than 70 senior living facilities in 19 states. Mr. Falke also served as Vice President, Talent, Culture, and Performance Management at Tenet Healthcare Corp. in Dallas, which includes more than 75 acute-care hospitals and 450 outpatient facilities employing more than 125,000 people. He also served as the Senior Director, Strategic Operations, Analytics, and Reporting for Tenet and as the Chief Human Resources Officer for Creighton University Medical Center in Omaha, Nebraska, for nearly a decade.

Mr. Falke holds a bachelor’s degree in business management from the University of Phoenix in Scottsdale, Ariz., and a master’s degree in business administration with a concentration in health care management from the University of Nebraska Omaha.


Juan M. Guerra Jr., M.B.A.

Vice President for Facilities Management

Juan M. Guerra, Jr.

Juan M. Guerra Jr., M.B.A., joined UT Southwestern Medical Center in February 2016 as Vice President for Facilities Management. He oversees facilities planning, design, construction, repairs, maintenance and operations for the multicampus Medical Center, consisting of 12.7 million square feet. He has more than 30 years of experience in facilities management, both in operations and capital programs.

Prior to joining UT Southwestern, Mr. Guerra served as Associate Vice President for Facilities at Texas State University for seven years and was responsible for a portfolio of 8 million square feet of campus facilities, 250 buildings, and more than $1.3 billion in capital improvements. He spent 20 years in the Civil Engineer Corps and served in the U.S. Navy from 1983 to 2003, overseeing maintenance and operations on military installations. A Registered Professional Engineer in Texas and California, he is a member of numerous state and national professional associations.

He holds a bachelor’s degree in engineering from Stanford University and two master’s degrees – in civil engineering from the University of California, Berkeley, and in business from Webster University.

Tony Lakin

Vice President for Information Security and Chief Information Security Officer

Tony Lakin

Tony Lakin, a veteran cybersecurity leader, joined UT Southwestern in May 2023 as Vice President and Chief Information Security Officer.

As UT Southwestern’s principal cybersecurity adviser, Mr. Lakin leads and administers an information security program that ensures the confidentiality, integrity, and availability of the institution’s critical information systems and assets and minimizes cyber risks and malicious threats.

He has more than 30 years of cybersecurity leadership, strategy, engineering, and regulatory compliance experience. He is a retired U.S. Air Force Cyberwarfare Officer and honorably served 23 years on active duty in multiple roles culminating as the Director of Operations for the Air Force’s premier Cyberwarfare Squadron based at Fort Meade, Md. While at Fort Meade, he directed cyber operations in support of national strategic objectives, the Federal Bureau of Investigation, and the Central Intelligence Agency.

Before joining UT Southwestern, Mr. Lakin was the Chief Information Security Officer for the Moffitt Cancer Center in Tampa, Fla. He also served in the same role at Children’s Hospital of Orange County in California and at Maricopa Integrated Health System (now Valleywise Health) in Phoenix, Ariz.

Mr. Lakin holds a Master of Science in Information Technology from University of Maryland University College and a Bachelor of Science in Computer Science from Park University in Parkville, Mo. In addition, he holds a number of cybersecurity, health care security, and data privacy certifications.


Marcus Lewis

Chief of Police

Marcus Lewis

Marcus Lewis is Chief of Police for UT Southwestern Medical Center, and leads the University Police Department in providing police and security services to the UT Southwestern community with a strong emphasis on community engagement, joint problem solving, leadership development, and fostering a healthy organizational culture.

He has worked for UT Southwestern Medical Center since 1997, when he was hired as a police cadet. Since then, he has served the campus community as an officer, corporal, sergeant, lieutenant, captain, and assistant chief. He served in patrol, hospital police operations, criminal investigations, training, special response teams, accreditation, access control, and police administration.

He holds a Bachelor of Fine Arts from the University of North Texas and a Master of Arts in criminology and criminal justice from the University of Texas at Arlington. Chief Lewis earned his Master Peace Officer Proficiency Certification from the Texas Commission on Law Enforcement in 2007 and is a state-certified police instructor and internal affairs investigator. He also is a graduate of the Texas Police Chiefs Association’s Developing Leaders for Texas Law Enforcement program.


Russell Poole, M.B.A.

Vice President of Information Resources and Chief Information Officer

Russell Poole

Russell Poole, a veteran technology leader, joined UT Southwestern Medical Center as Chief Information Officer in October 2020. Mr. Poole provides strategic leadership over the University’s information technology and leads the digital transformation that supports the continued growth and success of all of UT Southwestern’s core missions.

Mr. Poole came to UT Southwestern from University of Colorado Anschutz Medical Campus, where he led the University’s overarching technology environment since 2013. That included its network, enterprise applications, data centers, web services, academic and learning management systems, classroom and educational support, information security, compliance, and other critical areas across the campus.

In his role as Associate Vice Chancellor for the Office of Information Technology and CIO at Anschutz Medical Campus, he was responsible for the campus’s academic IT infrastructure and coordination of technology services across five affiliate hospitals, which provide clinical care in Denver and throughout Colorado.

Before working at the University of Colorado, he was Director of the Technology Services Organization and Facilities within the College of Computing at the Georgia Institute of Technology.

Mr. Poole holds both a Master of Business Administration and Bachelor of Science in mechanical engineering from the University of Florida.


Michael Serber, M.B.A.

Vice President, Finance and Institutional CFO

Michael Serber

Michael Serber, M.B.A., has been with UT Southwestern Medical Center since 2003. As Vice President for Finance and Institutional CFO, Mr. Serber is responsible for oversight of all financial activity at UT Southwestern and directs seven financial and operational departments across campus: Accounting and Fiscal Services, Budget and Resource Planning, Supply Chain Management, Sponsored Programs Administration, Auxiliary Enterprises, and Real Estate Services, and Southwestern Heath Resources Finance. Additionally, in 2016, Mr. Serber was named Treasurer for all Southwestern Health Resources legal entities.

Prior to joining UT Southwestern, he was the manager of the Capital Planning Group at American Airlines.

Mr. Serber received his Master of Business Administration from the Fuqua School of Business at Duke University in 1999 and a Bachelor of Science from Cornell University in New York in 1994.


Cameron W. Slocum, M.B.A.

Vice President and Chief Operating Officer for Academic Affairs

Cameron W. Slocum, M.B.A.

As Vice President and Chief Operating Officer for Academic Affairs, Cameron W. Slocum, M.B.A., focuses on administrative, strategic, and financial functions to support UT Southwestern’s academic missions. His reporting relationships to the leadership of Academic, Health System, and Business Affairs allow him to improve day-to-day operating activities.

He joined UT Southwestern Medical Center in September 2014. Previously, Mr. Slocum held the position of Vice President and Chief Operating Officer for the University of Texas Medical Branch Schools of Medicine, Nursing, and Health Professions, and the Graduate School, and also worked as Executive Director of the Faculty Group Practice Plan during his 16-year tenure with UTMB.

He is the author of “UTMB: From Disaster Planning to Long-Term Recovery,” which appeared in the Domestic Preparedness Journal. In 2012, Mr. Slocum was honored by the Houston Business Journal with a “40 under 40” award, which recognizes the top 40 young professionals in the Houston region. He is an active leader in the Association of American Medical Colleges’ Group on Business Affairs and served as National Chair in 2014 and 2015.

Mr. Slocum earned a bachelor’s degree in finance from Texas A&M University and a Master of Business Administration from the University of Houston – Clear Lake.