More boomers opt for cosmetic surgery

Americans spent $10 billion last year on cosmetic surgeries like eyebrow lifts and tummy tucks. Baby boomers – people born during the post-World War II years who grew up in the 1950s and early 1960s – are spending the most, according to the American Society of Plastic Surgeons. 

Among individuals who are 65 and older, the number of cosmetic procedures has soared – 115,709 in 1997; 684,768 in 2010.

Some boomers want to maintain a youthful-looking edge in the job market. Others say they just want their outward appearance to reflect their inner vitality.

“Cosmetic surgery is not age-limited anymore,” says Dr. Rod Rohrich, chairman of plastic surgery at UT Southwestern Medical Center. “With people working longer in life, they need to look as good as they feel. And they often have the means to do so.”

But patients need to make sure they are physically healthy if they are considering cosmetic surgery, he adds.

“Cosmetic surgery is still real surgery, with real results as well as potential risks,” Dr. Rohrich says. “When performing cosmetic surgery on patients in this age group, I tend to be more conservative. Less is more in all aspects, from rhinoplasty to face lifts to tummy tucks.”

For information on cosmetic surgery procedures at UT Southwestern, call 214-645-8300 or visit to learn more about UT Southwestern’s clinical services in plastic surgery.

Media Contact: Robin Russell