Communications, marketing, public affairs staffers take 11 CASE awards

UT Southwestern’s Office of Communications, Marketing and Public Affairs claimed 11 top honors, including two Gold Awards, at the Council for Advancement and Support of Education (CASE) Southwest District IV competition.

Announced in New Orleans recently, the awards include communications, media relations, design, marketing and advancement in a contest judged by peers in higher education. District IV includes more than 260 member organizations from Arkansas, Louisiana, Mexico, New Mexico, Oklahoma and Texas.

In the writing categories, senior communications specialist Kristen Holland Shear won a gold for her Medical/Scientific Writing Collection entry, which included 2009 Southwestern Medicine magazine features “Reading, Writing and Eating Right” and “Leptin, The Wonder Hormone?” as well as a news release on how our brains can be tricked into ignoring appetite-suppressing signals. Former senior communications specialist Aline McKenzie, now an editor for interactive marketing and Web services at UT Southwestern, claimed an honorable mention in the collection category with her entries — “The Common Thread,” published in Southwestern Medical Foundation’s Perspectives magazine; “Harnessing Estrogen,” from 2009 Southwestern Medicine; and a news release on how the disruption of two genes that control circadian rhythms can lead to diabetes.

Another gold award was claimed by former media manager Katherine Morales in the Medical/Scientific Feature Writing category for “Mended Hearts,” published in Perspectives. Other features honored in the same category were Ms. Holland Shear’s “Leptin,” which earned a bronze, and former senior communications specialist Connie Piloto’s “Coming Out on Top,” an honorable mention selection that appeared in Perspectives.

In the Medical/Scientific News Writing category, Ms. Holland Shear took a bronze for news release writing and former research communications manager Amanda Siegfried claimed an honorable mention with her news release on how bacteria strategically invest their biological resources to weather unpredictable environments and survive.

In Visual Design Improvement, St. Paul magazine was awarded a second-place silver award. Jan Pults, associate director in the office of external relations, redesigned that publication for St. Paul Medical Foundation.

Two magazine cover designs also were cited: 2009 Southwestern Medicine, produced by senior graphics designer Yolanda Fuentes, took a bronze award, and Perspectives Spring 2010 issue, designed by Ms. Pults, claimed an honorable mention.

In the Visual Design category for annual reports, the 2009 issue of Southwestern Medicine, under the direction of Shayne Washburn in Creative Services, won an honorable mention.

March 21-27, 2011 /