Bucholz honored with CLIO Healthcare Award

By Russell Rian

Dr. Robert Bucholz, professor of orthopaedic surgery, was recently named co-winner of a CLIO silver medal, which recognizes excellence in strategic communication and public relations in health care.

Dr. Bucholz, 2004-05 president of the American Academy of Orthopaedic Surgeons (AAOS), conceived and directed the academy’s 75th anniversary history project with Dr. James Hamilton, chairman of orthopaedic surgery at the University of Missouri, Kansas City, and of the public relations department of the academy.

Dr. Robert Bucholz

“The project included a scholarly history textbook, a coffee table book, a fascinating video, a permanent exhibit, and multiple other educational materials detailing the rich history of our orthopaedic specialty in general and the AAOS specifically,” said Dr. Bucholz, who was formerly chairman of UT Southwestern’s Department of Orthopaedic Surgery.

“It was a once-in-a-career opportunity to tell our residents, our patients and the public the many compelling stories of how orthopaedic surgery has improved the quality of life for millions of people over the last century."

The project can be viewed online at www.aaos75th.org/index.cfm.

The CLIO Healthcare Awards is an extension of the CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and interactive media.

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Dr. Bucholz holds the Dallas Rehabilitation Institute Distinguished Chair in Orthopaedic Rehabilitation.