Branding campaign breaking out
The university is launching a new marketing and branding campaign to build awareness of the clinical enterprise, drive higher patient volumes and differentiate UT Southwestern as an academic medical center. Actual physicians will appear on the new billboards and print ads, including (from left) Dr. David Euhus, professor of surgery; Dr. Roshni Rao, assistant professor of surgery; and Dr. Robert Timmerman, professor of radiation oncology. The campaign will focus on the clinical excellence that emerges from a foundation of research and education. Billboards, print advertisements and radio spots will launch in January and run until early summer.